Soft Arts Tour - Ordos Beijing Chongwenmen flagship store opening ceremony
January 13, 2011, Ordos flagship store to celebrate the formally settled in Beijing Chongwenmen, Ordos held in the new store to "soft art tour" as the theme of the opening ceremony. The whole event will be based on cashmere Erdos as the core and integration of world-class resources for the Ordos used, from the "cashmere brand" to "cashmere fashion brand," the pursuit of brand upgrades throughout the Beijing capital to bring a new brand experience in Ordos. In China and the world, we have a hard time saying clearly whether cashmere is a business card in Erdos or a business card in cashmere in Erdos. The eighties of last century, is Ordos to enable Chinese people to really enjoy China's national treasury - cashmere. In 2008, Erdos even began to seek to upgrade its brand from "cashmere brand" to "cashmere fashion brand", hoping to bring more high-class and top-class cashmere enjoyment to its people. Ordos Chongwenmen flagship store appearance So, cotton, silk and all the cashmere-style fabrics are used by Ordos, Ji Le Dufour, Yaen Meng than all other well-versed in cashmere spirit of the international fashion masters have been introduced Erdos, Grasslands, goats and other culture with cashmere character have been excavated in Erdos ... Thus, Erdos is not only in the autumn and winter to bring warm cashmere sweater, but also in the spring, summer, fall and winter seasons to bring people all about cashmere Fashion, style, art, culture and much more. So, there is such a "soft art journey." Soft is the most prominent feature and spirit of cashmere. Only its soft, we can be sensitive; only its soft, we can tolerate; only its soft, we can fine; only its soft, we can surpass ourselves. - This is Ordos hope to make people realize through the journey of soft art, Ordos hope soft for people to bring better 2011 new year. Science and technology bloom soft art tour With "soft art journey" as the theme of multimedia holographic dance, soft start, with high-tech techniques vivid interpretation of Ordos thirty years of noble and soft beauty. Erdos's 30 years of development, Erdos from Paris to Beijing, integration of the world's top resources to bring the soft art journey, with the multimedia video and ballet dancer blending, with love and scenery, art and technology weaving, elegantly convey To people's hearts. When the model uses the existing scene of the store's staircase to emerge from the cabin-like scene and travel through the art of soft art to bring more real soft art - Erdos 2010 Fall Winter Fashion, Erdos soft art will be more real money to go Into the guests heart. Erdos Soft Art Tour Fashion Show Fashion show, Duffel and guests with the interaction, it is to the climax of the event. Dufour, from the top designers' point of view, explains the artistic inspiration of this season's fashion and invites its guests to create fashionable costumes, perform catwalks and create a model of soft artistry.