Interview | Normantic General Manager Zheng Ruoman: Delivering a sophisticated modern European lifestyle solution for the consumer market

Since the beginning of the 16th century Europeans began to wear nightgowns, pajamas have been constantly changing their image with the changes of the times. Probably from the last century, people's economic living standards have been continuously improved, the social atmosphere has become more relaxed and active, and bedroom dresses have begun to undergo fundamental changes in style and use, resulting in a new concept of home wear.

Homewear - as a Western import that can reflect the attitude of life, it has also brought more attention to the consumer groups in this evolutionary process. Among them, the new home furnishing brand Normantic, with its unique idea of ​​“providing a refined modern European home life plan for high-grade families”, attracted the attention of the underwear joining network. At the end of July, the reporters of the underwear joining network specially contacted Zheng Ruoman, the general manager of the Normantic brand of the fashion home service brand, to inquire into her carefully the European style home service brand.

Norman Tick brand general manager Zheng Ruoman

Q=Underwear join network

A=Normantic Zheng Ruoman

Q: First of all, please introduce the brand style and audience positioning of Normantic. What are the core differences of Normantic compared to other brands?

A: Normantic style is partial to the British, very delicate, we divided the classic, pastoral, fashion, festive, leisure and 5 series according to the essence of the British style. The audience positioning is also relatively wide. Compared with the actual age, Normantic is more inclined to target the audience of psychological age 25-45 years old, focusing on healthy living quality and advocating positive and optimistic life attitude.

Normantic's product style is unique and currently has no similarity on the market. The biggest core difference is still in the product itself. The fabrics are exclusively developed by Normantic. The patterns and laces are also customized according to the blood of European nobles, so we will always adhere to our own style and make the existing 5 series products. To the extreme, let consumers feel more than just value for money.

Q: A lot of people's understanding of home clothes is still in the comfortable and innocent fashion. What do you think?

A: Normantic is still very optimistic about this market. We believe that brands must always adhere to the usual path, not to compete with big brands, large wholesale circulation market, we advocate "love the family, love the family, love the life of the family", and integrate this concept into In the product, we bring our customers a warm and comfortable family product. For example, in addition to home clothes, we will also provide customers with other peripherals such as towels, blankets, cosmetic bags, aprons, aromatherapy, slippers and gift boxes.

Q: How is the development of the domestic home service market? Do you have more competitors in your home clothes?

A: First of all, we are very optimistic about this market. The demand for home clothes is now growing at a rate of 20% every year, and the development space is still very large. Secondly, we always believe that Normantic has no competitors and never used any brand as a competitor. Every brand has its own personality and soul. We just set out to make the characteristics of our British aristocratic lineage the ultimate, and inject our ideas into the product itself. At the same time, we will also bring more humanized products to customers through the redefinition of home clothes. Frankly speaking, I very much hope that the brand and style of home clothes in China will be better and better. They will all be Normantic strategic partners. Everyone has to spend a lot of money in the market, so that the whole market is more vital and can be done more. The better.

Q: What kind of business model and operation mode does Normantic currently operate?

A: China's home service market has experienced three revolutions. At present, the whole market is a big reshuffle, so we have also identified the survival point of the Normantic brand itself – close to the offline store. We believe that consumers' consumption concepts or market competitiveness will eventually return to the offline and attribute to rationality. Normantic is a rising star in the market. The business model is mainly to promote the store with a combination store. The large-scale living hall also coexists in the same period. In the future, Normantic Life Museum will be opened in the national market. At present, the market is developing better.

Normantic always insists on vertical management, where the store goes, and where the service goes. The advantage of this kind of operation is to attract consumers with Normantic unique products, and to help the dealers' actual operation with strong and professional service skills, which not only helps to open the commercial market, but also helps to impress the consumers. At present, Normantic has won the recognition of pioneering the market with its honest and professional service. The physical stores opened are also relatively stable, and are in the stage of benign development with the distributors.

Q: What is the current market development of the brand? What kind of development plan is there next?

A: Normantic has strong distributors in Zhejiang, Jiangsu, Fujian, Sichuan, Heilongjiang and other major provinces. It is mainly operated by specialty stores and combination stores in Jiangsu and Zhejiang provinces. It is directly managed by the company and hopes to have more. Join people with the same ideas and ideas!

In the next two years, Normantic will be rolled out in the Chinese market! We will focus more on services, strengthen vertical management, and provide timely and timely service for every provincial dealer and all online store services in the country. We will always insist on the benefits of dealers and consumers. I believe Normantic will be in the near future. In the future, it will become a well-known brand in the Chinese home service market.

Note: The 2018 spring and summer new product launch conference of Normantic Home Life Hall will be held on August 15th at the Shangri-La Hotel, Wenzhou for three days.

Editor in charge: Yang Bo