Founded in April 2012, AWAYLEE has become a pioneering designer of branding in just a few years. Today it is a 7-year-old independent independent designer brand and the most commercially valuable designer brand, and has won the Chinese fashion industry and The traditional clothing industry has the highest level of attention. Since the birth of the brand, it has attracted a wide range of fashion lovers with its unique “xian” style and fashionable silhouette. In 2015, AWAYLEE was named the most watched women's designer brand in Asia by the Italian version of Vogue. In March 2016, the company jointly launched the "Barbie & AWAYLEE Dream Playground" with the United States Mattel Group. In October 2017, she won the 2018 Spring/Summer Shanghai Fashion Week Original Design Award. In 2018, she collaborated with McDonald's and Rocket Girls for the first time. In 2019, cooperate with the Palace Museum Culture and ICY to develop Chinese traditional culture! In the years of growth, AWAYLEE has been closely linked to fashion and life and has gained industry recognition.

Under the efforts of Li Wei and the team, AWAYLEE is undergoing a new transformation. Each season's new design has an outstanding performance that leads the current fashion trend! The smart design style really grasps the hearts of consumers, and the brand that understands women's inner heart is - AWAYLEE.

Awaylee Li Wei

Unruly, not rebellious, unobtrusive personality

Innocent, romantic, stylish benchmark

As the founder and manager of the brand AWAYLEE, Li Wei is a “heterogeneous” in the fashion circle and a quiet “heterogeneous”. Her heart is full of curiosity, she likes to appreciate fairy tales, her character is eccentric, she is pure and quiet, and she is fully committed to creating Created in China. She exudes feminine elegance through exquisite craftsmanship and structured structure. Breaking the original concept of "sexuality and coldness" lacks the inherent concept of creativity. As time goes by, the works she brings will change with time, place, emotion, and scenery, so that the world can see different designs. AWAYLEE's fashion is taken from the bits and pieces of life, Li Wei's rigorous and unruly design paints a piece of clothing art! The innocent, romantic, and fashionable style has been meticulously crafted, and it has sent out a fairy-tale girl’s feelings!

"Hong Kong Hong Kong"

- Movie elements -

Hong Kong films bring infinite inspiration to designers!

For example, when I was 19, I watched the "A Fei Zheng Chuan" or "Chongqing Forest"

After a long period of time, Hong Kong films are still vividly in sight.

The feelings in these movies can all be inspired by the designer!

This website "A Fei Zheng Zhuan"

"Every time I wear a raincoat, I wear Sunglasses.

You never know when it will rain,

When is the sun? "--"Chongqing Forest"

"Hong Kong Hong Kong"

- Classic Hong Kong style tea restaurant -

Inspiration

Awaylee

2019

This website "Hong Kong-style tea restaurant" - endless inspiration from food and fashion!

Hong Kong's cuisine is memorable, and the "Hong Kong-style tea restaurant" is one of the representatives!

Every food can be fascinating.

AWAYLEE on this website once again proves that any element can be a reference for fashion.

The design elements of this Hong Kong Hong Kong theme series have selected Hong Kong's culture, economy, food, humanities and history.

This website AWAYLEE 2019 "Hong Kong Hong Kong" theme series invitation poster

"If I didn't wear white wave shoes and smiled and ran across Tsim Sha Tsui to drink the old fashion, if the night wind on the Taiping Mountain is not big, the flying hair will not fade with the fireworks in Victoria Harbour. It’s raining in the moon, red | The taste of fish balls in the alley is so precious. If I didn’t watch a movie with A Fei at the age of 19, if Jacky Cheung didn’t sing a song at your ear at 4 in the morning. Name, my last name, I won't understand you. Hong Kong, Hong Kong! How can you be so fragrant?"

Like this memoir, Hong Kong represents an era that represents an attitude.

This website is a gathering place for fashionistas, Causeway Bay, Hong Kong!

The cross-country street, the neat factory building, and the chimneys. At night, the lights of the lanterns were bright, and a tall building was covered with gem-set clothes, and all the streets became galaxy. The new season's main vision is centered around the motherland's city "Hong Kong", which is in line with the tastes of young people and the "Hong Kong tide" sentiment of the 80s. AWAYLEE 2019 #香港香港# series will be unveiled with the most intuitive "fashion" 2019 Autumn and winter Shanghai Fashion Week will bring an unprecedented audio-visual feast to everyone in the most fashionable fashion hall in the East!

This AWAYLEE will also bring you the most eye-catching show! 150 amateur models from all professions, screening 150 volunteer models from all fans who love AWAYLEE, so that all exhibitors and models themselves can more directly understand the characteristics of the clothing itself, so that participants from different professions can get zero distance. Contact fashion! You can experience the joy of the show and the enthusiasm of the designer.

"The inspiration for flying away is not a good inspiration. The inspiration that keeps flashing in my mind can impress the viewer if I can impress myself."

Street Sunglasses

Street Sports Sunglasses for Men Women Baseball Running Cycling Fishing Golf......

street sunglasses, sports street sunglasses

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