LV brand Beijing flagship store opened as Liu Xiang

Louis Vuitton, a famous French brand, opened in Beijing's flagship store today. This is the second flagship store opened by Shanghai LV in the Mainland. Bernard Arnault, chairman of LVMH, said that LV plans to open two to three stores every year in mainland China, but he also stressed that in Asia, Hong Kong is still the most important market for LV.

As early as 1992, LV opened its first specialized shop in mainland China in Beijing. Currently, it opened stores in Beijing, Chengdu, Dalian, Guangzhou, Shanghai, Shenzhen, Xiamen, Xi’an, and Qingdao. Today it is LV’s opening in the Mainland. 12 specialty shops. The company plans to increase an average of 2 to 3 stores each year in China. Bernard Arnault frankly stated that due to the huge size of the Chinese market, LV's business in the mainland is still quite limited. "I believe that in the next 20 years, China will be our largest market." The next specialty store of LV will be located in Chongqing in the west.

The next specialty store will be located in Chongqing

Although LV actively develops the market in the Mainland, he believes that in the coming period, LV is still optimistic about the prospects of the Hong Kong market. “The price of LV in Hong Kong is much better than in the Mainland because the products sold in Hong Kong do not have excise duties and customs duties.” And Serge Brunschwig, LVMH’s managing director, revealed that the next new concept store will be scheduled in Hong Kong this year. It is expected that December 8th. Opening, at the same time, LV's designers will come to Hong Kong.

Open new store in Hong Kong on December 8

Serge Brunschwig said that if the annual growth rate of 50%, Beijing stores can make profits, the current Shanghai store has been profitable. Bernard Arnault also stated that LV not only sells products in China, but also spreads French culture in China. "The relationship between China and France goes back to ancient times. Last year's Sino-French Cultural Festival made the French art of life very meaningful to China. This is why we are the largest luxury designer store."

Yves Carcelle, CEO of LV, believes that at present, Chinese customers have now realized the importance of luxury value, and LV has achieved great success in the Chinese market over the past 13 years, and China has now become LV's largest luxury goods market.