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Wang Haiming is a native of Fuzhou City, Fujian Province. As a generation born 80 years later, he naturally has a way to find a project. One day in the second half of 2005, he saw a news on the Internet, saying that the St. Hemer’s franchise headquarters from South Korea was recruiting franchisees. The business projects included Korean St. Hemi’s leather bags and leather shoes.
Originally, the generation after the "80s" advocated the Korean flow, and this discovery was enlightened by Wang Haiming. He immediately contacted St. Himmel's China headquarters. The other party told him that in South Korea, St. Himmelon is a well-known brand that has been established for more than half a century. The Group's business is a combination of real estate, tourism, leather goods, textiles, and business. At the time, the other party introduced that the "St. Heme" brand chain has reached more than 2,000 in China, and it has more than 200 branches and regional agencies in the world.
After seeing such a good opportunity, Wang Haiming rushed to Beijing and signed a contract with St. Hemer’s China headquarters. At the same time, Shengxi Mei received an initial fee of RMB 20,000 from Wang Haiming, and he also charged Wang with RMB 26,000. According to the requirements of the headquarters, Wang Haiming spent more than 40,000 yuan to renovate the facade.
After everything is ready, what Wang Haiming is waiting for is the arrival of goods already in transit.
"Korean shoes" open line one day
But what happened next left Wang Haiming in trouble.
The first question before him is that the goods originally selected at the headquarters cannot be reached. Because the headquarters indicated that it was out of stock. However, the goods that they selected were all based on the existing list of goods at the time of the headquarters, and why the result was out of stock?
However, Wang Haiming has already rented a facade house. There is no way but to enter "new goods." In this way, he paid 26,000 yuan and went into "better goods."
This time, the goods really arrived, and the sales situation is not bad. However, only one week after opening the business, the product has quality problems and many consumers demand a return. Wang Haiming said: "At that time, the product began to have quality problems. When one day walked, the shoes were opened; a couple of hundred-dollar shoes were worn on the feet for less than two days. The soles of the shoes were broken."
What made him even more angry was that when he reflected the above issues to the headquarters and questioned the so-called South Korea's high-quality products, the other party had not given a clear explanation. As the differences between the two sides have grown, Wang Haiming has filed a lawsuit against St. After suing, he discovered that more than one franchisee had the same experience with him.
"Korea brand" has fake
At the first instance hearing, St. Hemi’s personnel did not appear. During the trial, “St. Hemi†was a company incorporated in Hong Kong on September 17, 2003. Its establishment date was later than the time when the defendant was established (Beijing Shengximei Leather Co., Ltd. was established on April 24, 2003). Therefore, "St. Hemi America" ​​is not a Korean company at all, and it is not the "old shoe and bag craftsman family store" that has been established for more than half a century.
In response to this query, the defendant’s attorney’s reply was: “We are talking about the creation. We did not say that it must be established.â€
At present, this case is still under further investigation.
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Identification of authenticity depends on the place of production
“It is not uncommon for an ally like “Shengximei†to play under the banner of Korean fashion.†Lin Xiao, a franchise expert, told reporters that he had seen at least 20 similar affiliate headquarters. “It can be said that this kind of swindling is currently Franchise is very common."
He said that such frauds are prevalent in areas such as bags, women's accessories, and clothing. The headquarters are often dubbed "South Korea's certain international enterprise group headquarters in China" and operate a so-called South Korean international brand.
However, some of these companies actually only registered a “one dollar company†in Hong Kong and then started to operate in the Mainland; some had no affiliated companies in foreign countries, and all Korean international colors were false; some companies called the Korean International The brand is nothing more than registering a trademark abroad first, and then registering similar trademarks in China and using them together.
Whatever the case, these joint headquarters with the name of a Korean company have a common characteristic: all the products they operate are sourced from the Chinese mainland. Therefore, if you want to identify it, franchisees can be identified by paying attention to the origin of the product.