The LONDON FASHION WEEK, which kicked off this spring, was born on the left (A Life On The Left) and was invited as the new Chinese fashion brand of the V-POP National Trends. The first Chinese designer has been honored at London Fashion Week. At 13:00 local time on the 13th, living in the left officially unveiled SPECIAL OPENING in the spring and summer of 2019 London Fashion Week, bringing the national light shining in England.
From left to right: Sun Gefei, Vice President of Vipshop, Stephanie Phair, Chairman of BFC, Lin Qi, Artist of the Left Brand, Art Director, and Caroline Rush, CEO of BFC
This fashion week is the first show of the international arena on the left. Together as a brand friend, there is the international supermodel Zhang Jing and the secret photographer gerson lirio.
Prior to this, living in the left has been participating in the three-time China International Fashion Week, and won the 2017 China International Fashion Week Fashion Brand Award.
Living in the left won the China Fashion Awards and the 2017 Top Ten Fashion Brand Awards
From the recognition of the domestic industry, to the first time to go abroad, for a brand that keeps the initial heart, it is the growth of the brand, but also the joint efforts of the team; and this time, the London Fashion Week, the same, living in the left hope What is presented to you is a new past, modern, and future that a group of young people know. Three hours after the launch of the conference, Mail-lonline, one of London's largest online media, reported on it and made headlines.
London local media "Mail-lonline" headlines
National Color Revival: Chinese Colors
Red, yellow, blue, black and white are the most direct visual perceptions of human beings in the world. The ancient Chinese proposed the theories of astronomy, geography, literature, philosophy and thought, such as the Five Elements and the Five Constants. , Wude, Wuyi, etc., black northern Xuanwu Shangshui, white Western white tiger Shangjin, red southern Suzaku still fire, blue oriental green dragon Shangmu, yellow central Huanglong still soil.
2019 London Fashion Week live catwalk show
Living in Zuo Bingcheng's philosophy of inheriting traditional handicrafts, in-depth understanding of the cultural meaning behind Chinese colors, red, yellow, black and white, black and white, and the combination of traditional ideas and contemporary aesthetics, reinterpreting Chinese colors with unique design perspectives. New understanding and new definition.
Featured design: horse skirt, reproduce oriental aesthetics
In this fashion week, the concept of living in the left main push five-color horse skirt; horse skirt, Hanfu system, popular in the Ming and Qing dynasties in China, popular in the royal aristocracy and the noble woman wearing a dress, elegant atmosphere, luxurious Beauty is evident in its delicate and complicated patterns and workmanship.
2019 London Fashion Week live catwalk show
On the show floor, living on the left presents 35 sets of exquisite costumes in the two series of “Qin Kunâ€. The dry articles are based on the sun, the moon, the stars, the spring, summer, autumn and winter; the Kun article is intended to be rivers, lakes and seas, and the world is universal. Exquisite traditional craftsmanship and modern fashion aesthetics are balanced and unified under the designer's vision, which explains the interest of Chinese new aesthetics.
London street map
In the details of the clothing, the fine silk satin silk fabric is used, and the exquisiteness of the garment is presented through three-dimensional cutting and a variety of precision embroidery stitches. "There is a picture that must be intentional, intentionally auspicious", retaining the traditional patterns of flowers, birds and beasts and Fu Lu Shouxi; will present a more modern expression of design to present the tension of color in traditional clothing.
Benevolence, Righteousness, Courtesy, Wisdom, and Letter: The New Power of Women
2019 London Fashion Week live show scene
In China, the benevolence, righteousness, courtesy, wisdom, and trust of the Chinese people are the essence of the Chinese nation for thousands of years, integrated into the character of each person; with the rise of women's power in recent years, independence The new women have gradually become the protagonists of society. Living in the left press conference, the five colors correspond to the interpretation of the five new personality images of modern new women - hard work (red), self-confidence (yellow), learning (green), self-discipline (black), and freedom (white). Such a new image of women is also an ideological pursuit that promotes the equality and freedom of the "Zhongzheng Peace" in the East. The color is equal and the race is peaceful.
In order to make the clothing show the color of the oriental charm, the brand combines many natural dyeing experts and weaving inheritors of China's national intangible cultural heritage, and combines traditional herbs such as hematoxylin, indigo, safflower and gallnut with dyeing materials. Chinese traditional silk, silk, silk, satin and other fabrics, so that the red, yellow, blue, black and white colors return to the public's vision with modern fashion.
From 2013 to the present, living in the left in China has established Miao embroidery base, cashmere base, silver base, blue printing base, plant dyeing base; as the brand has been pursuing, every piece of this fashion week, It is a rebirth of traditional crafts. The revival of the national color, just like living in the heart of the left brand, pledges to use China's five colors to take a step closer to the internationalization of the brand in London Fashion Week, and use the power of traditional craftsmanship to refresh the fashion discourse power of Chinese design.
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