The role of corporate blog marketing seems to be well known. However, reality is often counterproductive. Many companies do not get more orders through blog marketing, so they are confused and even skeptical. This is a very normal thing. However, we must be clear that blog marketing as an marketing method exists objectively, and it does not change with the will of the people. As for the quality of the application, it is often directly related to our ideas and operational skills.
Blog marketing is just a marketing method of the Internet. It is by no means a panacea, and it cannot be blindly blown into the sky. Unfortunately, some people always think that as long as the use of blog marketing, there must be orders. What's more, 100% of the company's orders are attributed to blog marketing, which is obviously misleading. This is an idea that must be corrected.
In other words, we should aim at an objective attitude, neither expanding its role indefinitely, nor ignoring the power of its marketing; it must not only look at its strengths, but also its drawbacks. After all, blog marketing is just a marketing method, and it is a highly dependent marketing method. The so-called "dependency" means that it must rely on the combined effects of other factors to show its advantages, such as: corporate websites, forum communities, and personal connections. This is not only the skill of blog marketing, but also the key to the role of the company in blog marketing. In this regard, talk about three points.
1. Blogs are combined with websites.
Corporate blogs often spread their information in the form of soft texts, with a focus on exchange of ideas, emotional components, and fast updates and flexibility. The corporate website pays attention to the company profile and product situation, which is a more serious and fixed feeling. This is the inherent positioning of websites and blogs. Both of them seem to have shortcomings in their independent operation, but they are combined and compensated for each other, which naturally shows the integrity of corporate marketing. In fact, the combination of blogs and websites can enable a large number of customers to browse and comment on serious websites through the flexibility of blogs, and on the other hand, increase their advantage in search engine rankings.
2. The blog is combined with the forum community.
As a kind of network marketing method, the forum community is mainly in the form of alliances. Online is a "hundred schools of thought", and "no one does not know each other" has added contacts. The offline community activities gather the wisdom of the family and gather the power of everyone, especially to make the virtual reality. Blogs require connections, connections mean order chances, and blogs need forum community activities because it is an important channel for blogs to transform from thought exchange to reality.
3. Blogs must pay attention to the characteristics of their interaction.
Interactivity is the essence of blog marketing that is different from traditional marketing. It is also the key to discovering potential customers. It is an important way and link to connect customers or take orders. The interaction mainly includes reading blog posts (especially blogs in the industry), commenting blog posts, wangwang communication, establishing blog circles, participating in forum business alliances, QQ exchanges, and offline business alliance activities. It is a comprehensive concept.
At the same time, interaction is a dynamic behavioral process that is directly proportional to its own efforts. Among them, the more critical factor is the customer's participation. As the saying goes: People are getting closer and closer. It is the truth of interactive communication that people have feelings after all. Sincerity, equality and respect are the principles of interaction. You must be calm and communicate with each other. It is more important to listen to the opinions of others than to express their own profound knowledge.