Traditional retailing into online sales is a hot topic for the government and industry. The Ministry of Commerce recently issued a notice to encourage circulation companies to drive store sales through online sales, and to promote physical stores to expand sales through online low-cost, all-weather commodity display and transaction channels.
The scale of online shopping continues to increase, and brand owners are accelerating the launch of official online stores and even self-built online shopping platforms. Yesterday, the reporter learned from the first domestic brand of pregnant women, Huiyi, that after successfully entering the Taobao official online store, its self-built online shopping B2C platform () will also be launched in the near future. According to the person in charge of the e-commerce center, as a benefit to the traditional industry, this time involved in the B2C online shopping market, not only to share the big cake in the online shopping market, but the most important thing is to open the entire market through the unique advantages of e-commerce. The prelude to the advancement of the market for pregnant and infants, as well as taking this as a breakthrough, will accelerate the listing process of Huizu, the originator of domestic pregnancy.
However, due to the brand store's physical store price and online store unity, the online store's price advantage is not obvious, and it is hard to be attracted to some non-regular troops with low prices. Taobao sold 370 million yuan in Jack last year. Jones clothing, but Jack. Jones said that none of them was officially sold. Some brand store sales staff also reflected that many online shopping companies went to the online store to try out the same version of the "baby". However, Hui Yi’s fashion brand CBO Feng Yin told reporters that Huiyi’s efforts to maintain the brand’s strengths and efforts, through reliance on relevant laws and regulations to combat sales of fake counterfeit goods online, as well as functional products such as anti-radiation and anti-radiation products for pregnant women, Feng Because consumers are reminded that they must not be coveted for cheap, so as not to ensure that the quality can not be guaranteed to harm Mummy's body, it is recommended that consumers go to Taobao's official flagship store to purchase (huibao.mall.taobao.com).
People in the industry believe that online sales are developed on a low price basis, and that the online and offline prices are unified and the advantages of online shopping will be weakened. For the “peaceful coexistence†between physical stores and online stores, Huiyi will also use Outlet’s model to displace the online sales of product styles and price points with physical stores to promote the coordinated development of online and offline sales channels. To ensure first-class quality, the best quality service for online and offline customers.
In the current market of more than 380 million Internet users in the country, many traditional enterprises are shifting their sights to this huge potential market. Some online B2C malls such as 360 Jingdong Mall, Dangdang The schedule, as the Huizu HUIBAO of the originator of pregnancy, combines the traditional “heavy market†to the “light market†on the line and the innovation of the marketing model to promote the whole enterprise to further improve, and its leading position in the market of pregnant and infants In the online shopping market, if there is something to be done, it will certainly have a huge impact on the midstream and downstream industries of pregnant and infants. This is why many VCs have repeatedly sought cooperation with Huiyi. In a word, the online shopping market opens up new development space and new profit channels for traditional enterprises in China. It must be said that the role of China’s e-commerce in the entire economy and society cannot be underestimated. As for how much the market transaction volume will actually break this year, let us Wait and see.
The maternity dress ancestor "Hui Yi HUIBAO" made e-commerce to seek a breakthrough in the market
The publication of the White Paper on "The State of the Internet in China" attracted the attention of netizens. Since the full access to the Internet in 1994, China’s Internet industry has developed at a rapid pace and the Internet in China has also developed in a healthy and orderly manner. The Internet in China has profoundly changed people's lives. Especially with the development of the Internet, e-commerce has emerged. Its development will greatly change our lives, and our lives and work will become more convenient. Through the elaboration of the concepts and features of e-commerce, the impact of the application and development of e-commerce will be analyzed. The online shopping market in China, represented by Taobao.com, has been doubled at a rate of 100% in recent years. According to statistics released by iResearch before this, in 2009, China's online retail transaction volume reached 248.35 billion yuan, of which only Taobao platform's transaction volume exceeded 200 billion yuan. It is estimated that China's online retail transaction volume will exceed 500 billion yuan this year. Japan has become the second largest online market in the world.