Yute Textile: Taking Innovative Brands First

As we all know, in today's world, economic globalization has intensified, and if China wants to become a big textile country, it is the first task to accelerate innovation and develop well-known brands.

Changshu Yute Textile Co., Ltd. mainly produces warp and weft knitting products: there are coral fleece, velvet, PV velvet, steamed velvet, cotton velvet, cotton ammonia jersey, polyester ammonia jersey, and healthy fabrics.

In today's world, the process of economic globalization is accelerating and international competition is becoming increasingly fierce. The Chinese textile industry must become a strong textile nation in the world. The primary task is to accelerate the promotion of independent innovation and vigorously develop well-known brands. Nowadays, 10% of internationally renowned brands in the world account for nearly 60% of the market. China's total economic output has ranked first in the world, and its total import and export ranks third in the world, but it is on the list of 100 famous brands in the world. A considerable number of our country's textiles and garments are still in the mid- to low-level processing level, or OEM production for well-known foreign companies. According to the information provided by the Ministry of Commerce, a boss brand shirt processed in China has a retail price of 120 US dollars at the Saks Department Store on Fifth Avenue in New York City. Among them, Sykes made a profit of 72 US dollars (60%). The boss of the famous brand made 36 US dollars (30%) while the Chinese manufacturer only got 12 US dollars (10%). In the China-EU textile trade negotiations, the Chinese Minister of Commerce calculated an account for the EU trade representatives and pointed out that because China's export of textile products is too low, China needs to export 800 million shirts in exchange for an Airbus A380. The labor we pay is far from paying our due rewards. This is a harsh reality that we must face and a reality that needs to be changed.

The brand is a manifestation of the comprehensive strength of the enterprise and reflects the various functions of production technology, product quality, variety and color, service, and reputation. Brand is also a manifestation of corporate culture. It reflects the company's business philosophy and value pursuit, reflecting the brand's position in the society and the majority of consumers in the mind and influence. It is not unreasonable to call Coca Cola a representative of American culture. From the perspective of the value chain, the brand is the most terminal and most central thing in the industrial value chain. In a certain sense, the brand's impact on the development of the company even exceeds the impact of technology. Without a well-known brand, simply relying on low-price competition, we cannot become a good company, nor can we really become bigger and stronger, but we can only be at a disadvantage in competition. In the development process of Changshu Yute Textile Co., Ltd., brand innovation and development has been regarded as a long-term long-term survival strategy.